Communities of queer, polyamorous, and other marginalized people are making dating apps to cater to their long-underserved communities, but Facebook’s advertising policy could drive a wedge in their efforts to reach others.
Facebook has twice denied ads from the queer- and kink-friendly dating app #open, first objecting to the phrase “sex-positive,” then saying the app does not “reflect the global audience on our platform,” in part because it promotes hook-ups and group relationships.
“Facebook has decided that sexuality is only acceptable on their platform if it pleases their ‘global audience’ who, according to them, isn’t quite ready to accept the idea of ‘casual dating,'” Wilson wrote.
The company’s view, Wilson said, seems at odds with the fact they have “hundreds of polyamory, ethical/consensual non-monogamy, kink, and swinger discussion groups with over 350 thousand active users seeking to engage with those online communities.”
Wilson sees Facebook as the most influential platform to reach the marginalized communities free LGBT dating their app is made for. With the petition, her team hope to bring awareness to the ways in which, in trying to censor inappropriate content, mainstream digital platforms hinder certain groups from building communities.